The Presenter is anyone in a professional situation who interacts with one or more people, no matter if it is an informal situation with colleagues or customers, or a formal situation of sales pitches and presentations, internal meetings and performance reviews. In all cases an effective presentation means getting the message across in a powerful and persuasive manner. Failure to present well will mean a lack of impact and may jeopardise the message and ultimate success – both, personally and of the business at hand.