Course Objectives:
To enable participants to choose the most effective sales promotion tools and techniques and to monitor its effectiveness.
Expected Accomplishments:
After the course ,the participants will be able to:
-
Apply the acquired skills for improving the decision making process for promoting sales
-
Select the efficient media of communication
-
Apply the concepts of Boston Matrix and product life cycle for choosing the right product for promotion
-
Apply professional budgeting methods such as objective and task methods
-
Know and practice lead time and selling time activities
Who can benefit:
Marketing and sales staff
Prerequisites:
Market research
Basic marketing
Course Outline:
-
What Is Sales Promotion?
-
What Is Sales Incentives?
-
What Is Sales Discount?
-
Exploiting Sales Discounts
-
Objectives of Sales Promotion
-
Effective Sales Promotions
-
Tricks and Techniques of Sales Promotion
-
Sales Promotion Tools
-
Open and Closed Circuit Techniques
-
Using Internet and Related Technologies
-
Use of Multimedia
-
Designing Right Message
-
Coupons ,Contests, Sweepstakes, Bonus Packs, Premiums and Package Promotions
-
Media Selection
-
Implementing , Controlling and Evaluating the Sales Promotion Process
Delivery Method:
Instructor-led classes with exercises, communicative role-plays, case studies and group discussions.
Related Training:
Sales Forecasting
Sales and Advertising
