Course Name : Preparing Sales Forecast

Course Code : SLS-112

Course Duration : 3 Day(s)

Course Objectives:

To enable and familiarize participants with the importance and significance of sales forecasting in marketing planning system as well as understand the use of forecasting techniques and their practical industry application.

Expected Accomplishments:

At the end of the course, participants will able to:

• Identify selling process variables
• Be aware of Data collection techniques
• Know quantitative techniques
• Use statistical techniques
• Interpret sales forecasts and make effective decisions

Who can benefit:

Staff working in Sales and Marketing and responsible for sales forecasting and sales budgeting.

Prerequisites:

• Basic selling skills
• Basic arithmetic knowledge

 

Course Outline:

• Selling Process Fundamentals
• Sales Responsibilities Identification
• What Are Selling Process Variables?
• How to Collect Authentic Data
• Data Compiling
• Data Storage Techniques
• Statistical Forecasting Techniques
• Qualitative Techniques in Forecasting
• Selecting Appropriate Technique of Forecasting
• Planning Forecasting
• Appropriate Use of Internet
• Benefit of Using Computer Software
• Developing Forecasting Reports
• Professional Interpretation of the Results

 

 

Delivery Method:

Instructor-led classes with exercises, communicative role-plays, case studies and group discussions.

Related Training:

• Strategic Marketing
• Product Development