Course Objectives:
To enable participants to explore and use internet as a charismatic tool to promote sales and marketing globally.
Expected Accomplishments:
After the course, participants will be able to:
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Understand culture and demographics of internet and ongoing strategies
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Identify appropriate target segments
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Develop product opportunities and pricing structures
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Understand distribution channels on the internet
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Exercise marketing strategy in computer mediated environment
Who can benefit:
Sales staff in direct contact with potential prospects/customers and intend to involve in global services.
Prerequisites:
Good command of English language, plus business communication. Products knowledge is another plus.
Course Outline:
Introduction
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What Is Internet?
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Keys Business Applications through Internet
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Significant Role of Internet in Business at Present and Future
Marketing Basics
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Identify and Select Appropriate Online Business Models for a Global Market
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Identify Customer Needs
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Select or Design Appropriate Product for Online Business
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Develop Online and Offline Branding Strategy
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Define Online Customer Service Opportunities
Promotion
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Select and Use Online Advertising Vehicles
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Drive Traffic to the Web Site
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Sell Advertising Inventory to Add Networks, and Agencies
Distribution
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Develop Distribution Strategies for Delivering Either Virtual or Tangible Products Or Services
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Coordinate between Offline and Online Distribution Networks
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Create Secure Ordering System and Accept Credit
Delivery Method:
Instructor- led classes with Internet based case study, Quizzes and Videotapes
Related Training:
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Advance Communication Skills
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Computer Proficiency
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Basic Selling Skills
