Key Account Management
Course Code: SLS-220
Course Duration: 3 days
Course Objective(s):
Key account management is an important function in the organisation. The important responsibility here is to ensure profit and client relations. The result is created through the right sales strategy, effort, prioritising, segmenting, psychological insight plus optimisation of the behaviours that limit key account managers.
Expected Accomplishment(s):
- Increase profit
- Excellence as a key account manager
- Structure
- Self-esteem
Who Can Benefit:
Both new and experienced key account managers will benefit from this course.
Prerequisite(s):
- Good command of English
- Previous exposure to management training at a supervisory level
Course Outline:
- Role of salespeople
- Role of clients
- Key clients
- Organising the key account
- Internal management
- Do you have the right people?
- Client loyalty
- Profitability
- Loyalty
- Account plan
- Tasks/exercises
Delivery Method:
The training delivery methods will include instructor-led classes with exercises, case studies, and group discussions.
Related Training:
- Motivation, Leadership and Team Building
- Time and Stress Management
- Developing Effective Working Relationships
- Building a Dynamic Team
- Effective Communication Skills
- Supervisory Skills
- Basic Managerial Skills
- Various other management training courses
