Course Name : Customer Retention through Persuasive Writing

Course Code : ENG-180

Course Duration : 4 Day(s)

Course Objectives:

To enable participants to deal/interact with their customer base through the written word in order to enhance customer loyalty and retention.

Expected Accomplishments:

At the end of the course, participants will be able to:

• Plan and edit their own work
• Be aware of tone/empathy in customer retention
• Be aware that complaints are essential for maintaining competitive edge
• Deal effectively with customers
• Produce a variety of correspondence independently
• Produce press releases
• Deal with the media

Who can benefit: